MALCOLM GLADWELL

Obra revolucionaria que ocupó los primeros puestos en las listas de ventas de Estados Unidos, en la que se analiza el punto clave para que cualquier cosa se convierta en fenómeno de masas.El autor presenta a los personajes que extienden las nuevas ideas y tendencias, los creadores naturales del boca a boca y examina las tendencias de la moda, lo...

This book is all about those moments when we know something without knowing why. Here Malcolm Gladwell, one of the world's most origianl thinkers, explores the phenomenon of blink, showing how a snap judgment can be far more effective than a cautious decision.

Why are people successful? For centuries, humankind has grappled with this question, searching for the secret to accomplishing great things. In this stunning new book, Malcolm Gladwell takes us on an invigorating intellectual journey to show us what makes an extreme overachiever. He reveals that we pay far too much attention to what successful...

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A selection of 'greatest hits' essays from the bestselling non-fiction writer. From criminology to ketchup, job interviews to dog training, Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. 'Gladwell is the best kind of writer - the kind who makes you feel like you're a genius rather t...

The Tipping Point is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling ...